Dua Jewelers

Privacy Policy

Last updated: 23rd December, 2025

Dua Jewelers (1499 Cornerside Blvd, Ste 1499C, Tysons, VA 22182) is committed to protecting your personal information. This policy explains how we collect, use, share, and protect data when you visit our website, place an order, or engage with our services.

1. What Personal Data We Collect

Personal Information (Identifiable Data)

Contact information such as your name, email address, mailing address, and phone number.
Payment information including credit card or other payment method details, billing address, and transaction history.
Account information such as your account username, encrypted password, wishlists, preferences, and purchase history.
Communication information including emails, customer service inquiries, product reviews, and feedback you choose to share with us.

Non‑Personal Data (Non‑Identifiable)

Usage data such as IP address, browser type, operating system, device type, referring URLs, and pages visited.
Information collected via cookies and tracking technologies that support core site functionality, remember preferences, and measure ad performance.
Approximate geolocation data based on your IP address, used to improve services such as currency, language, and local content.

2. How We Use Your Data

Providing Our Services

Processing and fulfilling orders for fine jewelry, custom engagement rings, wedding bands, and related products.
Managing your account, including authentication, security, and order history.
Responding to your inquiries, requests, and support tickets.

Marketing and Promotions

Sending personalized offers, product updates, newsletters, and seasonal promotions via email, SMS, or social media, where permitted by law and your preferences.
Recommending products and collections based on your browsing history and purchase behavior.

Site Customization and Improvement

Analyzing how visitors use our website to improve navigation, layout, product listings, and on‑site search.
Testing new features, experiences, and campaigns to better match your jewelry preferences.

Security, Fraud Prevention, and Legal Compliance

Verifying identity and monitoring transactions to detect and prevent fraud and unauthorized activity.
Complying with legal obligations including tax regulations, consumer protection rules, anti‑money laundering requirements, and record‑keeping laws.

Third‑Party Services

Sharing limited personal data with trusted processors such as payment providers, shipping carriers, marketing platforms, and analytics services.
Third parties are only authorized to process your data as needed to perform services on our behalf and in accordance with this policy.
We do not sell your personal data to any third parties.

3. Why We Use Your Data

To provide and continuously improve our fine jewelry services and customer experience.
To personalize your shopping journey with tailored recommendations, promotions, and content that match your style.
To optimize site performance, checkout experiences, and product discovery.
To safeguard your personal and financial information through security monitoring and fraud prevention.
To meet our legal, regulatory, and reporting obligations.
To invite feedback, reviews, and survey participation so we can refine products and services.
To recognize, engage, and reward loyal customers through loyalty and reward programs.

4. Cookies and Tracking Technologies

We use first‑party and third‑party cookies, pixels, and similar technologies to remember your preferences, keep your session active, and understand how you interact with our website.
These technologies may collect information such as browser type, device type, pages visited, session duration, and ad performance.
You can manage or disable cookies in your browser settings. Some features of the website may not function properly if cookies are disabled.

5. Third‑Party Services and Data Sharing

Payment processors (for example, major card networks or digital wallets) process your transactions securely on our behalf.
Shipping and logistics partners (such as major carriers) receive your name, address, and contact information to deliver your orders.
Marketing and advertising partners help us run campaigns, measure performance, and deliver relevant ads.
Analytics providers help us understand site usage to improve performance and user experience.
We require all such partners to protect your data and use it only for the agreed‑upon purposes.

6. Data Protection and Security

We use encryption (such as HTTPS/SSL) to protect sensitive data during transmission.
Our systems are safeguarded by firewalls, secure servers, access controls, and other technical and organizational measures.
Only authorized employees and service providers have access to personal data as needed to perform their roles.
No security system is entirely foolproof, but we are committed to using industry‑standard safeguards to protect your information.

7. User Rights

Access: You can request a copy of the personal data we hold about you.
Rectification: You can update or correct inaccurate or incomplete information.
Deletion: You can request deletion of your personal data, subject to legal and contractual obligations.
Restriction: You may request that we limit the processing of your data in certain circumstances.
Objection: You can object to the processing of your data for direct marketing at any time.
Portability: You can request that we provide your data in a portable format where applicable.
To exercise these rights, contact us at info@duajewelers.com or (+1) 571‑666‑0353.

8. Data Retention

We keep your personal data only as long as necessary for the purposes described in this policy or as required by law.
Order and transaction records may be retained for up to seven years for accounting, tax, and legal compliance.
Marketing preferences and communication history are stored until you opt out or request deletion.

9. Marketing and Promotional Communications

With your explicit consent (where required), we may send marketing messages about new collections, exclusive offers, and seasonal events.
You can opt out of marketing at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Opting out of marketing does not affect essential service communications such as order confirmations, shipping updates, or security alerts.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements.
When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you via email or website notice.
We encourage you to review this page periodically to stay informed about how we protect your data.

11. Contact Information

Email: info@duajewelers.com
Phone: (+1) 571‑666‑0353
Address: 1499 Cornerside Blvd, Ste 1499C, Tysons, VA 22182